Home Goods is an all-in-one home furnishing service that provides room packages for their customers. Their packages include everything from interior design, furniture selection, furniture delivery and assembly.

The major challenge is to design a smooth, heuristic user flow for both their customers and the back-end of the business. We aimed to design a seamless user experience that addresses both their user needs and any inefficiency on the business’s backend workflow.

1. Refine the user-flow with a redesigned “Get Your Room” Process
On the current website, the Get Your Room process is separated from the Style Survey. Users either start first at the Get Your Room process or the Style Survey (which is most likely the case) and finish all 6 steps before they proceed to the Get Your Room. With this design, users tend to drop out before seeing the desired content or when they have to provide responses that are redundant/irrelevant. Therefore we decided to add the key relevant questions of the Style Survey (e.g. color preferences) in the Get Your Room process for users that are getting their own custom room.

2. Make it easy to understand the checkout process
One of Home Goods selling points is that they offer all-in-one packages and takes care of so many aspects that none of their competitors are covering altogether. This information is crucial to their customer conversion and branding. We wanted to make the Home Goods process more prominent in our design so users can understand better why they should choose Home Goods.

3. Add more room visuals, clear item details, and cost estimates
These are the information users would like to see before making a purchase, based on our research data. This can be resolved by featuring their Room Lookbook/Catalog and add more details regarding the room package and the included furniture.